The Base
Visual Brand Identity
2026
Photoshop
Illustrator
After Effects
THE BASE is a modern, minimalist burger brand built around a character named V172. An alien who came to Earth from space carrying a secret burger recipe.
The small triangle inside the letter A in the logo represents V172's presence. When the character appears in the logo, the triangle disappears. When the character is not visible, the triangle lights up instead.
This creates a subtle connection between the brand and the customer, making them feel the character's presence even when they can't see him. It also gives the character a stronger role in the brand identity.
