My Work
Working Process
Identity
I start by understanding the project's goals, target audience, competitors, tone of voice, and overall vision to define a clear creative direction.
Brainstorm
I brainstorm different ideas until I find a concept that aligns with the brand identity and creates a meaningful connection with the project.
Research & Medium
I research references, symbolism, and visual inspiration to strengthen the concept. Based on the project's needs, I then choose the most suitable tools, software, and production methods.
Moodboard & Sketches
I create a moodboard to define the visual direction through imagery, typography, color, and layout. Once the direction is clear, I develop rough sketches and initial ideas.
Collecting Elements
I gather all the assets needed for the project, including photography, video, illustrations, or other visual elements that support the art direction.
Design
With a clear direction in place, I begin designing while referring back to the moodboard to ensure the final outcome stays consistent with the original vision.